The Friday Accelerator
Hosted by Karen Green — business growth expert, former Tesco and Boots buyer, and author of Recipe for Success and Buyerology® — The Friday Accelerator helps challenger brands, founders and scale-ups achieve faster, smarter growth. Karen has worked with over 1,000 food and drink businesses, helping them secure more than £350 million in new listings. With 30+ years of experience across the UK grocery sector, she knows what it takes to go from start-up to supermarket success.
How to stay focused and on track to achieve your goals
The strategies behind their biggest wins
Top tips for growth, resilience, and leadership
Episodes

Wednesday Oct 29, 2025
Front Room to Forty People: Kelly Dowson, FIS Group
Wednesday Oct 29, 2025
Wednesday Oct 29, 2025
Kelly Dowson is the managing director of FIS Group, the innovation and research business on a mission to help reimagine the future of food and drink. Listen to this episode of The Friday Accelerator to hear how this consultancy business went from front room to 40 people inside 15 years.
Kelly shares her experiences, learnings and approaches to the personal and business aspects of that success. Listen to this episode to discover:
How she went from ‘brutal’ sales role to startup to 40 people and £7m turnover
The challenges of running and scaling a consultancy-led business
Kelly’s personality type, setting goals for herself and her teams, and how she stays on target
FIS Group’s approach to risk-taking and the times they’ve got it wrong
Some surprising findings from early studies of the impact of GLP-1
Connect with Kelly on LinkedIn:https://www.linkedin.com/in/kelly-dowson-7159b53/
Find out more about FIS Group:https://www.fis-group.co.uk/
Further Reading:
Why Should Anyone Be Led By You, Rob Goffee and Gareth Jones
The Art of Spending Money, Morgan Housel
Buyerology, Karen Green
-- Ever wondered why sometimes achieving goals is effortless and other times, it feels like pushing water uphill? Get your Friday Accelerator scorecard to find out why. Answer ten questions about your approach to work, goals and success, to access your personalised report and action list. Go to friday-accelerator.scoreapp.com now. If you want a regular dose of inspiration and impetus for growth, resilience and success, subscribe to The Friday Accelerator wherever you get your podcasts. If you want to accelerate your personal and business performance, email me at karen@buyerology.co.uk.







