How to Pivot to Profit with Ella Rauen-Prestes of Fitbakes

What made Ella Rauen-Prestes walk away from supermarket listings that most founders would kill for? Why has Fitbakes pivoted from cakes to bars to bread? And how does the Fitbakes founder manage herself and her company towards their goals?

FitBakes is the UK-based brand that makes low-carb, high-protein bakes with real ingredients. Originally from Brazil, where healthier baking is second nature, Ella spent over 20 years in the corporate world before friends encouraged her to turn her baking into a business.

Her story matters to food founders and leaders looking to exit because she represents a different playbook: deliberately choosing profitability over growth to achieve her goals. In an industry littered with brands that scaled fast and burned out even quicker, Ella's approach - procedures, ruthless discipline, and following the market rather than fighting it - offers a way to find sustainable success.

Listen to the podcast to discover:

The exact revenue milestones that marked the business’s real progress
How Ella and her husband Lucien divide responsibilities to run a business together without destroying their marriage
The secret customer service weapon that turns furious customers into loyal advocates
What Ozempic and Mounjaro mean for the future of food brands like Fitbakes
The specific turnover targets she's working toward for an exit
Her honest take on navigating perimenopause while starting and running a business

Find FitBakes:

Buy online at fitbakes.co.uk
Also stocked at Amazon, Ocado, Holland & Barrett, and a range of independent stores

Connect with Ella:

https://www.linkedin.com/in/mprestes/

Ella's podcast recommendations:

The Economist podcasts
https://www.economist.com/podcasts

Harvard Business Review IdeaCast:
https://hbr.org/2018/01/podcast-ideacast

How I Built This:
https://wondery.com/shows/how-i-built-this/

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